Author Archives: Johanna Gruebler

Value of content

This article or rather blog post we talked about in class at the beginning of this term, wants to own content? made me think about the transience of content of a text and its value. Especially, some of the responding comments reveal divided opinions if what the writer posts is actually content or not. This content about content exemplifies the dimension how easy “content” can be produced in social media and in the internet in general. An other blogger talks about content and conversation and that it is the conversation between humans what is “king”.

Considering one poem our interviewee for the documentary published on youtube and through which we become attentive to him as an individual, I experienced that the value of a content  grows through conversation, particulary in the virtual world. Because the young guy wrote two poems about the London riots. The first one he created at the very beginning of the riots with badly informed background information, as he told us. He received comments on that which included criticism as well as plaudit. The first time in his life by the way that he was confronted with racist abuses. After participating through news and talking to people what was actually going on in the streets, he wrote a second poem and published it as well on youtube. The feedback comments on this were completely different than on the first one. They mirrored back the depths this new peom provides. It seems that as soon something new appears the former produced content loses its importance or rather has to share attention of audience with even one more peace of text.

The transience of content especially in the internet has its downsides but as well it offers multiple chances to produce and publish a text and express yourself. It seems a virtually typed word has the same value as a printed word. With the difference that the participation of others rates the value of virtually typed content in a completely different way as printed content which is read.



by | June 16, 2012 · 9:51 am


Before thinking of a script and filming we had classes about social media, divided in social media in theory and social media in practice. Not knowing at this point how important social media are going to be to film our documentary.

First of all we did some research about the London riots and what is published where about it.  While thinking about the reasons what made people releasing such a destructive motivation in the streets during the riots we came across the terms social exclusion and the unbalance in society. We googled to find blogs or institutions who deal with similar topics to sort out who our audience could be. To keep an overview we listed all relevant webpages we found and some characteristic aspects, like what minded they were and who talked to what target group. I think this was important to me to approach this subject by systematically listing and by sighting different sources, firstly to shape my own opinion about it and secondly to clarify out of what angle we want to approach the topic for our documentary.

We wanted to interview someone who is involved in what happened. That doesn’t mean necessarily to find a participant but someone who is affected emotionally.

The fact, we found one of our interviewees through youtube, underlines the dominance of  internet based working and the completely different approach to a subject compared to the times of my early high school years. It was an awkward moment to shake someones hand in real we only knew virtually before –  in a completely unknown place we all have never been before.  The transparence of the internet makes it possible to enter peoples most private environment, their home. Without even questioning it, that today you can just meet anyone anywhere in an intimate manner, sth. I am used to do only with people who are part of my life somehow. This was interesting to experience what we learned in theory in class and to see the influence of social media already in the making process of our film.

Another interesting thing was to experience that A-level student who is not much younger than us, but expresses himself much more through social media, than I do, for example. Except of the poem he wrote about the riots he has his own channel on youtube where he publishes own poems and songs he wrote.

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